I LOVE PRIZREN

This campaign aims to increase the promotion of Prizren's cultural heritage and greater involvement of tourists through creative content and the campaign hashtag on social media. The concept revolves around the use of social media, QR Code-based digital information and immersive experiences to encourage visitors to actively participate in the campaign over the coming months.

The main activities and concepts of the campaign are as follows:

• The selection of 15 historical places that will be included in the digital information based on QR Code was made in cooperation with experts and parties involved in Prizren. 15 signs with inscriptions, and QR Code, eco friendly, will be placed in front of the most visited historical objects of the city - where through simple staging visitors will be connected to the online page www.eduprizrenin.com to learn more about the historical monument. The implementing team will take care not to damage the historical sites during the placement of the information boards.

• A campaign with the hashtag #edupz will be developed to increase visitor engagement. Once visitors are connected via QR Code, they will be asked to post photos from that historical location with the hashtag #edupz and will automatically become part of a prize draw at the end of the campaign.

• A dedicated website www.eduprizrenin.com featuring the main historical sites of Prizren has been created and will be linked with QR Code based digital information on the 15 historical sites and other important monuments of Prizren.

• In addition to placing information boards in the 15 historical locations, an online campaign will be developed in social media promoting the most visited part of the city and encouraging tourists to get involved in the campaign. An important aspect is the involvement of other city actors in the promotion of the city's cultural heritage. Promote the campaign through their activities and social media platforms.

•At the end of the campaign, a team will select the best photos posted on social networks by the visitors. For the details of the selection and the reward of the tourists, the information will be shared in time.